- Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages.
- To become a good and effective copywriter, one should follow certain rules and principles, including writing catchy headlines and promo lines, writing in a short and crisp manner, and writing with strong visualization skills. On the whole, all the work is done strategically in copywriting.
Eligibility:
After 10+2 you have to apply for the entrance test conducted by various institutes/universities providing Diploma and Post Graduate Diploma of 1 or 2 years .
List of Top Colleges :
- The copy writing Institute Okhla Industrial area New Delhi
- Symbiosis Institute of Business Management , Pune
- R.A. Podar Institute of Management ,Jaipur
- Mudra Institute of Communications , Ahmedabad
- Indian Institute of Mass Communication, New Delhi
- Bhavans P D N College of Communication and Management ,Mumbai
Job prospects:
- Enormous employment opportunities are available for copywriter in private as well as public relation organizations of the state and the centre Governments.
- Career opportunities in this field would depend on an individual’s area of specialization and capabilities to produce the master pieces.
- Copywriter jobs are available in advertising agencies, tourist agencies etc.
