Julian Treasure is a British sound expert, author, speaker and former musician. He is the founder of Sound Agency, an audio branding business. Treasure Ted talk How to speak so that people want to listen is the 6th most viewed TED talk of all time.
Treasure grew up in London, where he attended St Paul’s School, London. He has a BA (Hons) in economics at Gonville and Caius College, of The University of Cambridge.
During Treasure’s early career he was a drummer for the British band The Transmitters.He joined the band shortly before the release of its second album, titled And We Call That Leisure Time. He played on the 1981 Missing Presumed Dead John Peel Session as well as the 1981 Transmitters Peel Session. He also recorded with Fish Turned Human, The Websters and Loop Guru. As part of alternative comedy band The Kondo Brothers Treasure played live to 18 million people on the final of British TV talent show New Faces. Treasure still plays live in Blues Brothers tribute band The Rawhides.
After graduating in 1979 Treasure spent 10 years working in advertising and publishing, with Saatchi & Saatchi, VNU Business Publications and International Data Group.
